Guide to SEBI Registered Investment Advisors

Investment Advisors


  • Registered Investment Advisors (RIAs) provide personalised financial services to both retail and institutional investors. They offer financial planning, investment advice, and asset allocation based on an in-depth analysis of the client’s financial situation. RIAs cater to different types of investors and tailor their advice accordingly. The language used in their communication is simple and familiar, and they avoid acronyms, jargon, and legal language. The sentences in their communication are short, direct and easy to follow. The most important information is presented first, and using an active voice helps increase clarity and avoid confusion.
  • The establishment of RIAs was enacted under the SEBI (Investment Advisers) Regulations, 2013. These regulations were introduced to enhance the quality of investment advisory services and protect the interests of investors by establishing a framework for the regulation of investment advisors. The aim was to bring professionalism and ensure investment advisory services are provided with the utmost integrity and transparency.
  • Registered Investment Advisors (RIAs) in India must meet eligibility criteria, get certified, and follow a strict code of conduct. They must maintain high ethical and professional standards while providing advisory services, ensure advice is in the client’s best interest, maintain confidentiality, and avoid conflicts of interest.
  • RIAs offer a wide range of services, including financial planning, investment advice, asset allocation, and recommendations on securities and investment products. They cater to retail and institutional investors and provide personalised advice based on an in-depth analysis of the client’s financial situation.
  • By registering with SEBI, Investment Advisors gain credibility and trust among investors. The registration indicates that the advisor has met the qualifications and adheres to the regulatory framework to protect investor interests. It provides security to investors, knowing they are dealing with qualified and regulated professionals.
  • In summary, SEBI Registered Investment Advisors in India are crucial to the financial services ecosystem. They provide investors with the guidance needed to navigate the complex world of investments, ensuring that individuals can achieve their financial objectives while being protected under a regulated framework.


To become a SEBI Registered Investment Advisor, an individual or entity must fulfil specific eligibility criteria outlined by SEBI:

  • Educational Qualifications: An individual applicant must have a minimum degree qualification in any discipline from a recognised university or an equivalent qualification recognised by the central government. Additionally, they must possess at least one of the following:
    • A professional qualification in finance, law, accountancy, or business management from an institution recognised by SEBI.
    • A postgraduate degree in finance, accountancy, business management, commerce, economics, capital market, banking, insurance, or actuarial science.
    • Certification in financial planning, fund, asset, portfolio management, or investment advisory services from an institution accredited by NISM (National Institute of Securities Markets) or any other organisation or institution, including certification provided by NISM.
  • Experience: As specified by SEBI regulations, the applicant must have relevant experience in the financial services industry. This experience requirement ensures that the advisor has practical knowledge and understanding of financial markets.
  • Net Worth: SEBI stipulates a minimum net worth requirement for individual advisors and non-individual entities to ensure they have adequate financial resources to manage their operations. The net worth requirement varies between individuals and firms and must be maintained throughout the registration period. For non-individual advisors, the net worth should be at least 50 Lakhs, and for Individual advisors, it should be at least 5 lakhs.
  • Certification and Examination: Applicants must pass specific certification exams conducted by NISM or any other recognised body. These exams assess the applicant’s knowledge of financial markets, investment products, ethics, and the regulatory framework. The advisor must pass two exams:  
    • Investment Advisors Certification Examination 
    • The Compliance Officer Certification Examination
  • Fit and Proper Criteria: Applicants must meet the ‘fit and proper’ criteria set by SEBI, which assesses the integrity, reputation, and character of the applicant. This criterion ensures that only those with a clean track record and ethical standing can offer investment advice. Other essential points to be included are:
    • Eligibility criteria and to be registered as RIA
    • Pass the exam and qualify for minimum education
    • Agreements between RIA and Clients
    • Fees to be charged from the Clients

Role of SEBI Registered Investment Advisors

SEBI Registered Investment Advisors (RIAs) in India play a critical role in the financial services sector, aiding individuals and institutions in making informed investment decisions. Their responsibilities and functions are outlined and regulated under the SEBI (Investment Advisers) Regulations, 2013, ensuring they adhere to a high standard of ethics, professionalism, and transparency. Below, we explore the multifaceted role of SEBI Registered Investment Advisors:

1. Financial Planning:

Financial planning is a core service offered by RIAs. It involves creating a comprehensive plan that addresses all aspects of a client’s financial life. This plan typically covers savings, investments, insurance, tax, retirement, and estate planning. The goal is establishing a clear roadmap for clients to achieve their financial aspirations and ensure financial security.

2. Investment Advisory:

Investment advisory services involve providing personalised advice on investments. RIAs analyse various investment options such as stocks, bonds, mutual funds, and alternative investments, recommending strategies that align with the client’s financial goals, risk tolerance, and investment horizon.

3. Wealth Management:

Wealth management services are geared towards high-net-worth individuals and offer a holistic approach to managing wealth. They include investment advice and tax planning, estate planning, and sometimes legal and accounting services to optimise and protect clients’ wealth.

4. Retirement Planning:

Retirement planning focuses on preparing for financial stability in retirement. RIAs help clients estimate their retirement needs, considering inflation, healthcare costs, and lifestyle choices, and devise investment strategies to build a sufficient retirement corpus.

5. Tax Planning:

Tax planning services are designed to help clients minimise their tax liability through efficient investment strategies. RIAs provide advice on tax-advantaged investments, tax deductions, and other techniques to optimise clients’ tax situations.

6. Estate Planning:

Estate planning involves managing and disposing of a client’s estate in the event of incapacitation or death. RIAs may work with legal professionals to help clients prepare wills, set up trusts, and make other arrangements to ensure their estate is distributed according to their wishes.

7. Risk Management and Insurance Planning:

This service focuses on identifying potential financial risks that clients may face, such as untimely death, disability, or critical illness, and providing solutions to mitigate these risks. RIAs advise on suitable insurance products, such as life insurance, health insurance, and disability insurance, to protect against financial hardships.

8. Portfolio Management Services:

Portfolio management involves the ongoing selection, monitoring, and adjustment of client portfolio investments. RIAs manage portfolios to achieve the best possible returns while adhering to the client’s risk tolerance and investment objectives.

9. Debt Advisory:

RIAs may also offer debt advisory services, helping clients manage and reduce their debt through debt consolidation, refinancing, or negotiation of terms with creditors.

10. Education Planning:

This service focuses on planning for the future educational expenses of clients’ children or dependents. RIAs help set up education savings accounts and invest in education plans and strategies to meet higher education costs.

SEBI Registered Investment Advisors are equipped to provide these diverse financial services, ensuring clients receive professional, unbiased advice tailored to their unique financial situations and goals.

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